Nike play russian

UGC platform

— Brief

For the Sochi Winter games, Nike Russia wanted to communicate how crazy russian people are when it comes to sports in extreme conditions.

— Challenge

Creating a cohesive platform that would hold tons of content coming from different social platform accross the globe.

— Outcome

The plateforme was designed to give a winter feeling and still being easy to use. See it as a facebook wall with a crazy twist, in the animations, textures, and wording.

Role  Art Director, UX, UI Made at  STINKDIGITAL Client NIKE / BBDO MOSCOW Awards MOSCOW RED APPLE AWARD

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