For the Sochi Winter games, Nike Russia wanted to communicate how crazy russian people are when it comes to sports in extreme conditions.
Creating a cohesive platform that would hold tons of content coming from different social platform accross the globe.
The plateforme was designed to give a winter feeling and still being easy to use. See it as a facebook wall with a crazy twist, in the animations, textures, and wording.
Role Art Director, UX, UI Made at STINKDIGITAL Client NIKE / BBDO MOSCOW Awards MOSCOW RED APPLE AWARD