Etienne de Crecy

Interactive music video

— Brief

To launch his new album De Crecy wanted a interactive music video with a viral potential and reach new fans.

— Challenge
A one click experience that would blow the mind of its user, and make it viral. As simple as it looks, the User experience and technology behind is complex which means that the conception to make it flowless was the main challenge.Using a server-side video rendering system, the experience and the resulting personalized video are viewable on desktop computers, mobile phones and tablets.

— Outcome
More than 100K viewers and 50k videos generated. This music video became quickly viral and for extra social media klout, all shared videos are directly uploaded to Etienne de Crécy’s YouTube channel, superdiscount3.

Role  Art Director, UX, UI Made at  STINKDIGITAL Client Etienne de Crecy Awards FWA SOTD, AWWWARDS SOTD, 2 European Lovies