For the launch of a new Collection for Asian Market, Fred&Farid came to Stink to conceive both the TVC and the interactive experience that would go along with. The interactive experience had to be simple yet entertaining and immersive.
In a market where mobile phones are the primary device for browsing the web. The experience had to be mobile first but still provide a beautifull interface and tells a story.
a 360 lookbook where the user feels surrounded by suspended feather and models. Using the giroscope to navigate and only one tap away from discovering the look. The microsite started with a meaningfull interaction: Shake it to blow out the feathers and create the 360 world.
Role Art Director, UX, UI Made at STINKDIGITAL Client F&F / Lacoste China Awards FWA SOTD, FWA MOTD, AWWWARDS