Lenovo launched its new range of ultra portable with innovative usage and design. To boost the TVC and print ads, several Social Media snackable content had to be produced.
Creating short videos that would catch the eye in a second in a world where the scrolling speed on mobile is going crazy.
I ideated and Directed many different formats that would eventually been distributed to different social medium. The star-format were four 13 sec videos that were grasping the idea of the tvc but in a much more shorter version, where humour had to be the fish hook.
Role Art Director, Director Made at Ogilvy Client Lenovo/Yoga