— Brief

Lenovo launched its new range of ultra portable with innovative usage and design. To boost the TVC and print ads, several Social Media snackable content had to be produced.

— Challenge

Creating short videos that would catch the eye in a second in a world where the scrolling speed on mobile is going crazy.

— Outcome

I ideated and Directed many different formats that would eventually been distributed to different social medium. The star-format were four 13 sec videos that were grasping the idea of the tvc but in a much more shorter version, where humour had to be the fish hook.

Role  Art Director, Director  Made at  Ogilvy Client Lenovo/Yoga