During Christmas season, to create awarness around the newly launch fragrance of Miumiu, the brand needed snackable content with high sharability.
Limited by the fact we couldn’t use a model, we decided to use hands and the product with few props to tell stories that talk to people.
The campaign depict all the sins we usually fall into during the christmas period. Each of these videos underline the personality of the miumiu girl, cheeky and playfull.
Role Art Director, Director Made at STINKDIGITAL Client Miumiu