Miu miu 7 sins

Social media Campaign

— Brief

During Christmas season, to create awarness around the newly launch fragrance of Miumiu, the brand needed snackable content with high sharability.

— Challenge

Limited by the fact we couldn’t use a model, we decided to use hands and the product with few props to tell stories that talk to people.

— Outcome

The campaign depict all the sins we usually fall into during the christmas period. Each of these videos underline the personality of the miumiu girl, cheeky and playfull.

Role  Art Director, Director Made at  STINKDIGITAL Client Miumiu

 

miumiu01 miumiu02

💋 #MiuMiu7Sins #MiuMiuParfum

A post shared by Miu Miu (@miumiu) on

🔖#MiuMiu7Sins #MiuMiuParfum

A post shared by Miu Miu (@miumiu) on

 

Christmas jumpers that cause #wrath 🚫 #MiuMiu7Sins #MiuMiuParfum

A post shared by Miu Miu (@miumiu) on

Introducing #MiuMiu7Sins

A post shared by Miu Miu (@miumiu) on

👀 #MiuMiu7Sins #MiuMiuParfum

A post shared by Miu Miu (@miumiu) on

Treats ❤️ #MiuMiu7Sins #MiuMiuParfum

A post shared by Miu Miu (@miumiu) on