Chanel Magic Book

Commissioned by Chanel to design a phygital installation for their flagship boutiques, I created an immersive experience that reimagines the brand discovery.


At the heart of this creation lies a digital art book, elegantly housed within a plexiglass enclosure that seamlessly blends with Chanel's refined boutique aesthetics. The magic unfolds as visitors slide open the cover: the book comes to life, revealing a captivating digital universe.


The interface, inspired by luxury magazine editorial design, presents a curated grid of content. A bookmarking feature allows clients to save their discoveries to a personal account, creating a digital bridge between their boutique visit and their fashion advisor. This social dimension enriches the client experience and facilitates personalized dialogue around each visitor's specific interests.