Chanel — Tweed
For a limited edition of Les 4 Ombres eyeshadow palette, Chanel drew on its most iconic fabric: tweed. With Mazarine, we turned this inspiration into a digital universe of four interactive experiences, each one a different way into the world of Tweed Mania and its infinite possibilities. Art direction, in collaboration with Mazarine.
Art Direction
Mazarine
About the project
Chanel released Les 4 Ombres Tweed, four limited-edition eyeshadow palettes embossed with a tweed pattern, Tweed Cuivré, Tweed Pourpre, Tweed Fauve and Tweed Brun et Rose, sold in a pouch made by Maison Lesage and launched as a Harrods exclusive in the United Kingdom. With Mazarine we turned the fabric into a digital universe of four interactive experiences on chanel.com, including a virtual try-on and an augmented-reality discovery of the products, each a different way into the world of Tweed Mania. Art direction.
- Client
- Chanel Beauty
- Industry
- Luxury, beauty
- Deliverables
- Four interactive web experiences, virtual try-on, augmented reality
