Chanel — Pharrell Williams
Chanel asked me to design a microsite that would capture the audacity of its collaboration with Pharrell Williams. Built around key pieces and scenes from the film, the page unfolds as one long scroll from night to dawn, carried by a gradient of colour. I played with the house codes, gently twisting typography and brand elements. Art direction and design.
Art Direction, Design
About the project
The Chanel-Pharrell capsule, about forty unisex pieces mixing the codes of the house with Pharrell Williams' street style, launched at the new Seoul flagship, then worldwide and on chanel.com a week later. Chanel asked me to design the microsite that would carry its audacity. Built around the key pieces and scenes from the campaign film, the page unfolds as one long scroll from night to dawn, carried by a gradient of colour, with the typography and the brand elements gently twisted. Art direction and design.
- Client
- Chanel
- Industry
- Luxury, fashion
- Deliverables
- Microsite
