For the launch of one of the most awaited games, grey and ubisoft came to us to create an outstanding experience that reveals viewers inner personnality, engage viewers and generate custom content and rewards. The experience had to be different for everyone, to trigger conversation and curiosity. Each rites were realesed one after another to create more envy around the project. Each set-up and scenario were carrefully crafted to build a game before the game, and one of the most immersive trailer for a video game. The experience was viewed more than a million times with great feedbacks over the gamer community. The excellence of the production provided a seamless experience and the craft and ideas has been recognized and awarded by major events.
View projectFWA sotd, awwwards sotd, Cannes nomination, Epica Gold, Crystal Gold