Lacoste — Winter
A 360° lookbook for Lacoste's winter collection, where models float among suspended feathers. The experience opens with a single gesture: shake your phone to blow the feathers away and reveal the world around you. Navigation follows the gyroscope, and every look is only one tap away. Art direction and design.
Art Direction, Design
About the project
For a Fall-Winter outerwear collection, Lacoste launched its first 360° interactive lookbook in China, built mobile-first for WeChat with a WebGL version for desktop. The experience is a virtual snow globe: models frozen mid-motion among suspended feathers, a shake of the phone to blow them away, gyroscope navigation and every look one tap away, with hidden easter eggs unlocking vouchers for the stores. Made at Stink in Paris, with content directed by the photographer Sonia Sieff. One million visits in two weeks and 550,000 social engagements on WeChat.
- Client
- Lacoste
- Industry
- Fashion, sportswear
- Deliverables
- 360° mobile lookbook for WeChat, WebGL desktop version
