Nike MMW — Yoga
For the launch of Matthew Williams' yoga collection with Nike, I directed a short film and its digital assets. The film brings together two athletes from very different disciplines, Olympic heptathlete Katarina Johnson-Thompson and NBA star Ja Morant, around the practice of yoga. Art direction and direction, produced by Iconoclast / Aswan.
aswan / Iconoclast
Art Direction, Direction
Ja Morant
Katarina Johnson-Thompson
About the project
Nike and Matthew M. Williams released a yoga capsule: light puffer jackets, fleece pants, full-zip hoodies, bras, leggings and jumpsuits, the collection in which the Zoom MMW 6 made its first appearance. For the launch I directed a short film and its digital assets with Pablo Babinet. The film pairs two athletes from opposite worlds, Olympic heptathlete Katarina Johnson-Thompson and NBA guard Ja Morant, around the same yoga practice. Produced by aswan and Iconoclast, with music by Outatown and sound design by Concret Form.
- Client
- Nike
- Industry
- Sportswear, yoga apparel
- Deliverables
- Launch film, social cuts, digital assets
